For buyers

Buyer's Info 06-Aug-2010 Montreal Finding the right agent You want to find the right home, in the right location, at the right price - and you want to do it quickly, with minimum hassle. The best way to do that is to work with a professional realtor who understands your wants and needs, your time frame and your financial boundaries. Why work with an agent? • You'll save time. An agent can pinpoint homes that fit your needs and dismiss those that don't. • You benefit from an experienced negotiator. Lev will manage your offers and counter-offers, ensuring that you get the best possible price for your home. • You'll get the right information. Lev knows the neighborhood and can give you accurate information on local real estate values, taxes, utility costs, services and amenities. • You can always count on great advice. Because I am familiar with the entire home purchasing process, I can advise you of your legal and financial options, and recommend home inspection and the notary. Choose an agent who understands your needs Here are a few questions to ask to help you determine if an agent is right for you: • Will you be representing my interests? • Do you have access to MLS information? • Will you provide market evidence to support the price? • Will you look after closing and possession details? • Can you be contacted at any time? Working with an agent Let your real estate agent do the searching for you. The best buys aren't in the newspaper ads; most great opportunities are on "hot sheets" that are available every morning to salespeople with access to MLS information. An agent's job is to: • Provide information on the property and the area • Negotiate a price and terms that are agreeable to both buyer and seller • Help arrange a source of financing As a homebuyer, you should work with your agent to find the home that's right for you. Communication is key - tell to Leg Golberg what you want, and be specific. • Offer a detailed description of your property needs and wants. If you will absolutely not consider a house without a hardwood floor, say so. And if air conditioning is a "nice to have" rather than a "must have," communicate that, too. • Be specific about where you want to live. If you refuse to live outside a certain area, it might take longer to find you a home, but Lev will know not to waste your time with anything not in your chosen neighborhood. • Tell to Leg Golberg what you can afford. I can help you get a pre-approved mortgage so you know for sure what your price range will be. • Communicate your likes and dislikes for each property you see. It will help Lev narrow down the possibilities. • Respect and perform the terms of the purchase agreement. • Keep an open mind. Agents know about those charming little areas that you've never even heard of. You might find your dream home in a completely unexpected place. Thank you!

For sellers

Seller's Info 06-Aug-2010 Montreal Why use Lev Golberg? Selling a home takes more than just putting a "for sale" sign out front. You need an agent with experience and training to help you determine the right price, come up with an effective marketing strategy, and anticipate and solve any problems that come up during the selling process. Lev Golberg can help you with every part of selling your home, and offer you a smoother, hassle-free experience. When you're selling your home, there are a number of advantages to working with Lev: • I know real estate values in your neighborhood and will help price your home competitively by preparing a market analysis of homes that have sold, competing homes that are still on the market and homes that were on the market but didn't sell. • I will establish a marketing strategy for your home, ensuring that it's exposed to as many potential buyers as possible. • I take care of the tasks involved in selling a house, ensuring that the transaction is simple and low-stress for you. • I am an expert in the home selling process and will advise you of your rights, options and obligations. • I am an experienced negotiator and will work for you to get you the best possible price. Effective marketing for your home Lev Golberg can help you market your home by exposing it to as many potential buyers as possible. The first step is putting it on the MLS. But listing your property is only the beginning; Lev Golberg will prepare a personalized plan that includes everything I plan to do to sell your property. Your property will be aggressively promoted through: • A posting on the Multiple Listing Service (MLS) • My own Web-site “WWW.PROPERTIESMONTREAL.COM” • Century21 property advertising publications • The Century21 web site • Other Century21 offices and real estate professionals • Mailings to potential buyers in your area • Virtual tour of your property Pricing your property right If you price your property too low, it may sell quickly, but you'll lose out on money. If you price it too high, it may not sell at all. Lev can help you figure out the best asking price for your home. The benefits of the right price A well-priced property may generate competing offers, which will drive up the final price. Other real estate professionals will be enthusiastic about presenting your property to their buyers. Your home will sell faster because it is exposed to more qualified buyers. Listen to the market As part of your pricing strategy, Lev will put together a comparative market analysis, which is a good indicator of what today's buyers are willing to pay. It compares the market activity of homes similar to yours in your neighborhood: • Homes that have recently sold represent what buyers are willing to pay. • Homes currently listed for sale represent the price sellers hope to obtain. • Listings that have expired are generally overpriced or have been poorly marketed. Don't overprice your home Some sellers believe that if they price their home high initially, they can lower it later. Instead of making you more money, this strategy could end up hurting you. • Early activity is key. As soon as a home comes on the market, agents and potential buyers sit up and take notice. If it's overpriced, interested parties will quickly lose interest. By the time the price drops, the majority of buyers are lost. When a home has been for sale too long, buyers will be wary and may reject the property. • You'll miss the right buyer. You may think that interested buyers can always make an offer, but if your home is overpriced, potential buyers looking in a lower price range will never see it. And those who can afford a home at your asking price will soon recognize that they can get a better value elsewhere. • You could run out of time. You may end up having to drop your price below market value if your home doesn't sell initially. Price it right the first time, and you won't end up having to sell it for less than it is worth. Thank you